Tuesday, December 9, 2014

#ThankYouMiami for Our Growing Start-Up Series - Part 2: Lucy Rodriguez

Welcome to Part 2 of our 4-part series, "#ThankYouMiami for Our Growing Start-Up Scene", where we recount our conversations with Miami entrepreneurs about what Miami is doing right for its entrepreneurial movement, where there is room for improvement, and why they each say #ThankYouMiami. Today, we share with you a summary of our interview with Lucy Rodriguez from LRBrows.com. Access the rest of the series here: Part 1, Part 3, and Part 4.

The Start-Up
Lucy Rodriguez is the founder of LRBrows.com, a company through which she has offered top notch eyebrow shaping, tinting, and transformation services for over 10 years. Growing up, Lucy studied nursing and gravitated toward work in dermatology where she gained experience in cosmetic procedures and learned about the intricacies of tailoring beauty services to bone structure. When she left the medical field, Lucy tapped her dermatological know-how to develop a signature brow shaping method that is based on each client's facial structure.

Lucy is currently based at Hair by Hisham in Coconut Grove and is available for hire for photo shoots, weddings, and other special events. Most recently, Lucy expanded her company's services to include the production of a 100-percent natural nightly nourishing treatment that adds length and volume to brows and lashes called Enhance Brow Oil. The brow oil, which she developed in collaboration with a University of Miami chemist, is available for purchase on her website and at select Miami boutiques, salons, and doctor's offices.

The Miami Benefits and Challenges
Lucy is a Miami native that hails from the up-and-coming South Miami neighborhood and lives in Brickell. She decided to start her business here because it is home base for her family. Additionally, Lucy recognizes that the city has a stable beauty market due to the community's emphasis on beauty and its reputation for having beautiful people. Through LRBrows.com, Lucy is working to make a positive impact on the community and to enhance Miami's existing beauty.

Despite these benefits, Miami does pose some obstacles for Lucy's growing business. The city's fast-paced lifestyle is matched by local's expectations for instant gratification. This reality is a particular challenge in the success of her brow oil which produces fabulous results but cannot provide them as quickly as non-homeopathic counterparts. Additionally, as with all communities, there is a percentage of the population that doubts the efficacy of all-natural products. Lucy has faith that, in time, the public will recognize the benefits of using a non-chemical formula to grow healthy brow and lashes. For the forseeable future, she plans to continue to grace Miami with her brow savvy here in our sunny shores.

The #ThankYouMiami Statement
Lucy's father left Cuba for Miami at the age of 13 without knowing a lick of English. Here he managed to successfully grow four companies with the support of the local community. Lucy looks forward to seizing the same opportunity with LRBrows.com. For what is Miami's "brow ninja" most grateful? "#ThankYouMiami for giving everyone, including minorities, an opportunity to grow and live the American dream."

Are you a part of the Miami entrepreneurial movement? What do you think Miami is doing right to support its future growth? Where do you see room for improvement? Which local entrepreneurs would you like to see give their opinion on this subject? Leave a comment below or send us a tweet @ThankYouMiami!

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